Best Practice Services
Field work teams of interviewers and supervisors are furnished with tablets and seeded on every Caribbean island and throughout the state of Florida USA. We use a wide variety of software all of which give the capability to upload captured data in real-time via dedicated internet access or at a later time.
Audio telephone surveys used as a viable method for studies that include the use of a client lists (including reaching professionals in business-to-business studies) and targeted groups of people that are hard to reach online.
Surveys via the Internet within a web based program to facilitate questionnaires to contain pictures, audio and video clips, links to different web pages, etc. The website customizes the flow of the questionnaire based on the answers provided, as well as information already known about the participant.
Online surveys offer the researcher the ability to draw their samples demographically representative of the population being studied and elicit greater respondent compliance via audio and video tools. Participants are exposed to a variety of stimuli who tend to be more patient.
Clients can see and hear anecdotal experiences directly from respondents. VagusMRI researchers skillfully decipher these experiences into research nuggets. Face-to-face Focus Group sessions are facilitated throughout the state of Florida USA and on every Caribbean island. A dual room system is used to facilitate client viewing and respondents. All sessions are audio video recorded and are also available live online via secured encrypted links for clients who are unable to view the sessions in person.
The brain is studied to predict and potentially manipulate consumer behavior and decision making. Sometimes known as consumer neuroscience, physiological proxies for brain activity such as eye tracking, facial-expression coding, heart rate, respiration rate, and skin conductivity are measured.
A combination of a mobile research panel and mobile survey applications to capture respondents (many times with a location-based or geofencing trigger) in a certain place and time (e.g., when shopping at a retail location, eating in a restaurant, etc.)
An observational technique that studies people in their natural environment (i.e., where they live and work). This allows to zero in on customers’ unarticulated desires. Ethnographies seek to uncover true thinking, motivations, and reactions through observing a subject(s) over a sustained period of time.
Day-to-day shopping experiences are simulated without giving away the experience as being captured for research. Specially trained “undercover customers” are deployed to make observations and witness the customer experience first-hand.
A close cousin to mystery shopping, the shop along is a shopping experience or exercise which can be monitored in real time by a researcher either in-person or by receiving information from smart phone surveys, hidden video cameras etc.
A consumer-driven, qualitative technique that allows the respondent to share what they are doing and/or thinking in a real-time environment. Video diary participants record their own feelings and experiences. Video diaries are ideally suited for learning about the behavior, perceptions, and emotions of a respondent in the moment, and can elicit visual or multi-media materials to enrich research reports.
Consumer’s potential consumption/usage behavior, preferences, and reactions on a product are observed and measured. The product may be a software product or a consumer non-durable; it does not matter. The audience use or consume the products, and their reactions on product usage, the taste or smell, etc. is collected.
Respondents are engaged in a one-on-one setting to elicit thoughtful responses. Most appropriate for situations to ask probing questions to incite a meaningful conversation/response designed to produce a depth of information from relatively few people. Respondent’s feelings and perspectives on a subject is deeply explored.